Contact: tel: 011 613 6858  

Company Profile


Geneva Ad®, a privately owned business, was formed in 1997 to focus on the manufacture of merchandising display systems for the indoor advertising market. Over the years, innovation and product development has seen Geneva Ad® expand its product offering to include a wide range of retail and POS solutions.

It has established a reputation as a leader in the display system manufacturing industry, offering quality products and guaranteed service delivery at very competitive pricing because our clients are able to purchase directly from the manufacturer.


The company took a decision in principle to procure raw materials in South Africa that conform to international specifications. This decision was taken to assure the finished quality of our products while securing the support of local industry suppliers. In collaboration with our supply base, Geneva Ad® has pushed the boundaries in terms of the quality of raw materials to equal or better those imported from Europe, America and China. Through its local supply partnerships, Geneva Ad® has a distinct advantage when it comes to manufacturing unique customer requirements on short lead-times, while still ensuring international standards in product quality and durability.

As Geneva AD® continues to thrive and mature we have expanded our sheet metal plant to include full CNC processes, including form cutting, punching, bending, machining, and welding of metal components. Our most recent acquisition is the largest specialized plastic laser cutter in South Africa. This allows us to do high-speed laser etching, engraving and cutting of wood and acrylic materials.

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